The Product Marketing Specialist will assist in the execution of the firm’s product distribution strategy ensuring our mass medium communication is clear, of high quality, and executed in a timely manner. The role encompasses activities across a range of mediums from social media, web, email and print and provides an opportunity to be at the frontlines of ETP distribution in a high-growth industry.
Duties & Responsibilities:
Content Strategy & Distribution
Responsible for CoinShares’ content creation & distribution across social media, email and paid media channels.
Manage relationships with digital & design agencies/partners as needed.
Work closely with the research department to make the most of their analytical insights, data, and reports.
Responsible for executing and optimizing highly targeted campaign plans across paid media relationships, social media, and firm email systems, utilizing the tools and automations those systems provide.
Participate in campaign planning discussions around the firm’s exchange-traded product (ETP) offerings.
Formatting, Editorial & Design
Responsible for consistent, high-quality application of brand and design to a range of material from sales decks, to emails, digital marketing, and web.
Maintain a variety of branded templates across client presentations, marketing documents and other product-related materials.
Data Collection & Reporting
Where needed, responsible for collecting performance data from social media and paid marketing platforms for analysis by the Asset Management data team.
Work with the data team to understand the performance of our marketing tactics.
Undertaking any other such duties as may be reasonably required by the role.
Qualifications, Skills & Experience:
High levels of attention to detail and experience in content design and formatting across a variety of document formats is essential.
Exceptional communication and coordination skills is essential.
Experience in email marketing with a contemporary platform such as Eloqua, Marketo or Pardot is desirable.
Experience in digital marketing to a European audience is desirable.
Ability to write punchy, clear copy to tight deadlines is essential.
Fluency in German would be a significant advantage.
CFA IMC or equivalent qualification would be an advantage.
CoinShares is Europe's largest and longest standing digital asset investment firm, managing billions of dollars of assets on behalf of its client base. The Group is focused on expanding investor access to the digital asset ecosystem by pioneering new financial products and services that seek to provide trust and transparency when accessing this new asset class. CoinShares is publicly listed on the Nasdaq First North Growth Market under the ticker CS and the OTCQX under the ticker CNSRF.